Media Buying

From Pay-Per-Click advertising to display ads, advertisers will find a way to target their online audience. Efficient media buying is the key to your success. Remember what works for one person may not work for you and clicks do not always equate success.

Display Ads

Traditionally the term “display ads” was associated with billboards or classified advertising sections in the newspapers, magazines etc. The term now applies to ad space appearing on any website across the internet. Often referred to as banner ads, they give the advertiser the ability to use images or animation to entice their audience rather than plain text ads. There are an overwhelming number of options in this realm. Success with display advertising is associated with identifying your target audience, the ad creatives and landing pages.

Directories

Medical, Dental and local business directories are a big part of your overall internet strategy. Let WebDent help you see clarity and focus on the directories that provide value. Rather than relying on traditional tracking methods such as new patient questionnaire forms, we now have ways of scientifically tracking the results of your listings in terms of new patients & customers; not merely clicks and visits. WebDent will ensure that these tracking systems are in place and help you make an informed decision about which directories work best for you. In addition, directories have inherent search engine optimization value which WebDent will coordinate with your SEO strategy.

Pay-Per-Click

Pay-Per-Click advertising refers to listings that appear in Sponsored Links sections of search engines. Advertisers are competing against one another for placement by submitting bids to the search engine for positioning on this list. The advertiser then pays on a per click basis whenever their ad is clicked on. Utilize WebDent and its experience to place highly targeted key words buys across the major search engines. RM will also keep your practice abreast of any new emerging advertising opportunities. Unlike companies who take a percentage of the overall media buy or spend, WebDent bills you based on the time dedicated to managing, negotiating and monitoring.